M.A. in Digital Media Design and Marketing

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Program Overview

Saint Elizabeth University's integrative and interdisciplinary M.A. in Digital Media Design and Marketing is open to all qualified students who have a bachelor's degree in almost any discipline. Students in this program will:

  • Learn about the history and development of digital media;
  • Acquire skills to create innovative branding and graphic designs for e-markets;
  • Write business-savvy text;
  • Gain the ability to market and manage digital media sites for a wide variety of employers and private individuals who demand a creative web presence.

This M.A. teaches multi-disciplinary skills while keeping students abreast of changing developments, markets and sites crucial for job readiness. The 31 to 34-credit degree is offered exclusively online. Degree completion time depends on how many credits students take per semester.

A design portfolio and a review of undergraduate courses could result in the acceptance of up to 12 credits towards the degree.

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Admission Requirements

  • Completed application
  • Personal statement citing interest and evidence as to why you should be admitted to the program, including why you are interested in this multi-disciplinary field, why you chose Saint Elizabeth University, as well as how you plan to complete the degree in the recommended time frame.
  • Resume
  • Two letters of recommendation (at least one from a previous professor)
  • Official transcripts from all undergraduate and graduate (if applicable) colleges/universities attended
  • An undergraduate GPA of not less than 3.0 on a 4.0 scale. Students who have background and potential for success but whose GPA is less than 3.0 may be admitted on a provisional basis.
  • Satisfactory writing and computer literacy

For International Students:

  • Official transcripts from all post-secondary institutions. International transcripts must be evaluated by NACES (i.e. WES) on a course by course basis.
  • TOEFL/IELTS (if necessary)

Program Outcomes

Upon completion of the M.A. program in Digital Media Design and Marketing, candidates will be able to:

  • Identify, understand, and utilize the power of digital media platforms for responsible endeavors;
  • Create well-conceived, designed, and written material for various sites and platforms and for diverse audiences;
  • Know communication and advertising strategies for local and global markets at various business levels;
  • Evaluate the latest marketing and data tracking strategies to help enhance, manage and market the businesses and cultivate influencers;
  • Identify, embrace, adapt and utilize changing trends, techniques and strategies of evolving digital media.

Contacts

For additional program information, contact:

Virginia Butera, Ph.D.
Program Chair of the Art Department
(973) 290-4315
vbutera@steu.edu

For admission information, contact:

Antonia Donofrio
Associate Director
Graduate and Continuing Studies
(973) 290-4191
adonofrio@steu.edu