Program Offerings
The Bachelor of Science in Sport Management and Marketing will prepare students for
entry-level employment in areas including advertising, promotion, sports marketing,
management, administration, and customer engagement in sport and sport-related organizations.
The program seeks to promote a learning environment that expands students' ability
to effectively address sport business and management issues using critical thinking,
creative problem solving, and innovative decision-making. With a strong liberal arts
foundation, our graduates are prepared for management and marketing roles while having
developed into competent, ethical and responsible sport management professionals.
Undergraduate
1. Exhibit basic-level knowledge in Sport Management and Marketing including Management,
Marketing, Financial, Economic, Legal and Ethical components by demonstrating an understanding
of the concepts and theories.
2. Identify and explain the sport marketing mix and consumer behavior.
3. Be able to communicate effectively both orally and in writing using applicable
technology.
See Requirements
1. Exhibit basic-level knowledge in Sport Management and Marketing including Management,
Marketing, Financial, Economic, Legal and Ethical components by demonstrating an understanding
of the concepts and theories.
2. Identify and explain the sport marketing mix and consumer behavior.
3. Be able to communicate effectively both orally and in writing using applicable
technology.
See Requirements
Wendy Hahn, M.B.A., CPA
Associate Professor
Director of Undergraduate Programs
(973) 290-4168
whahn@steu.edu
Henderson Hall 202D