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Contact
Wendy Hahn
Program Director
(973) 290-4168
whahn@steu.edu
Henderson Hall 202D

Sport Management and Marketing

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Program Offerings

The Bachelor of Science in Sport Management and Marketing will prepare students for entry-level employment in areas including advertising, promotion, sports marketing, management, administration, and customer engagement in sport and sport-related organizations.

The Program seeks to promote a learning environment that expands students' ability to effectively address sport business and management issues using critical thinking, creative problem solving, and innovative decision-making. With a strong liberal arts foundation, our graduates are prepared for management and marketing roles while having developed into competent, ethical and responsible sport management professionals.

Undergraduate

B.S. in Sport Management and Marketing

1. Exhibit basic-level knowledge in Sport Management and Marketing including Management, Marketing, Financial, Economic, Legal and Ethical components by demonstrating an understanding of the concepts and theories.
2. Identify and explain the sport marketing mix and consumer behavior.
3. Be able to communicate effectively both orally and in writing using applicable technology.
See Requirements

Minor in Sport Management and Marketing

1. Exhibit basic-level knowledge in Sport Management and Marketing including Management, Marketing, Financial, Economic, Legal and Ethical components by demonstrating an understanding of the concepts and theories.
2. Identify and explain the sport marketing mix and consumer behavior.
3. Be able to communicate effectively both orally and in writing using applicable technology.
See Requirements

 

Faculty and Staff

Wendy Hahn, M.B.A., CPA

Instructor
Director of Undergraduate Programs
(973) 290-4168
whahn@steu.edu
Henderson Hall 202D

Regina Riccioni, Ed.D., MBA, MPH, CHES

Program Chairperson
Director of Graduate Programs
(973) 290-4271
rriccioni@steu.edu
Henderson Hall 204